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Case Studies Contact Us
  • Labatt Brewing Company
  • Canadian Imperial Bank
    of Commerce
  • Television Bureau of Canada
  • Freenorth Duty Free Inc.

See How Our Clients Have Benefitted!
View Some of Our Case Studies

Labatt Brewing Company Ltd.

Marketing Initiative Management System

Labatt's knew they had good business processes. They also knew they had good programs and solid players. However, Labatt's were also well aware that gaining control of information was a critical element in understanding if these established business processes were actually working. With millions of dollars in investment in multiple geographic areas and multiple channels it was important to know that process was being followed and programs weren't bumping into one another affecting the strategic plan.

Canadian Imperial Bank of Commerce

In-Branch Communications
and POS Management System

With ongoing technological advances and the growing focus on customer satisfaction, the banking industry today manages a relentless flow of new services - all in a bid to win over and keep customers. CIBC are keenly aware that effective promotion and customer communications in branch are paramount in the success of this bid. Managing this enormous flow of information, however, can present significant challenges.

Freenorth Duty Free Inc.

E-Commerce System

Freenorth Duty Free Inc. recognized a good opportunity when they saw one - an online duty free shopping venture targeting the net-savvy traveler. The idea promised all the low overhead benefits of e-commerce, with the added bonus of complementing the profile of their bricks and mortar outlets. Their challenge, however, was to fend off the expected onslaught of competitors with an enticing site that was both simple to use and easy to manage.

Television Bureau of Canada

TV Commercial Management system

The Television Bureau of Canada has the responsibility to view and approve ALL television advertising.
To handle this monumental task, TVB needed an on line system that would log, categorize, assign approval numbers, and archive for future research all TV commercials sent to them for approval from multiple on line sources.

  • Case study to follow...

"Gaining control of information is a critical element of understanding if established business processes are actually working. This is particularly important when companies have numerous customer and consumer programs that account for millions of dollars in investment for the purpose of driving return.

With the Marketing Initiative Management system we gain control of information by seeing everything that's planned, by brand, by region, by manager, by time frame, by channel. Most importantly we see planned investment and planned return on such activities."

National Performance
& Control Manager
Labatt Brewing Company Ltd.