Initial fact-finding meetings took place with all parties over a period of three months. A design plan was crafted and added / amended as the iterative process proceeded. A sign-off procedure was instituted and each step of the process was audited. Elapsed time for planning, design, testing and implementation was approximately one year. Labatt's has been live with the system for approximately one year during which further modifications and additions have taken place.
Labatt's report outstanding results with substantial improvements in workflow management, idea to in-market execution, approval's process, knowledge and human resource management, budget approvals, strategic plan compliance and portfolio balancing.
"Gaining control of information is a critical element of understanding if established business processes are actually working. This is particularly important when companies have numerous customer and consumer programs that account for millions of dollars in investment for the purpose of driving return. With all that activity in multiple geographic areas and multiple channels it's sometimes difficult to know if your business process is being followed or if programs are bumping into one another.
With the Initiative Management System we gain control of information by seeing everything that's planned, by brand, by region, by manager, by time frame, by channel. Most importantly we see planned investment and planned return of such activities."
National Performance and Control Manager
Labatt Brewing Company Limited